The ability to offer sponsored and branded Lenses will provide an additional revenue stream to Viber, as business partners will be able to create custom Lenses for their communities on the platform.
Customized Bitmoji - Integrate personalized Bitmoji characters into photos and videos. Beautification Features - Enhance your images with realistic touches like lipstick, blush, and a variety of hair colors. Expressive Masks - Select from a variety of masks that accurately follow users’ facial movements. Attention-Grabbing Filters - Add a creative layer to your visuals and spark conversations with friends. Instant Augmented Reality - Overlay images on top of surroundings and harness the power of AR at your fingertips. And the adoption of Snap’s Camera Kit, Bitmoji, and Creative Kit by Viber are additional ways for Viber to bring people closer together and make those connections even more meaningful and enjoyable. Viber Lenses are an uplifting addition to the app’s existing sticker collections, which allow users to express themselves visually while chatting away. Personal and group chats on Viber are end-to-end encrypted, so users can be sure that their communications are always private and secure. Viber is a calling and messaging app that connects people and allows them to express themselves creatively - no matter who or where they are. The World Wildlife Fund, FC Barcelona, and the World Health Organization are among the first Viber partners to offer new Lenses on the messaging app. Businesses will also have the opportunity to create their own exclusive Lenses on Viber. 
The company plans to add between 50-70 additional Lenses per month, amounting to at least 300 Lenses by the end of 2021. The launch includes 30 new Viber Lenses, including animal masks and Viber Characters, an underwater Lens, silly cat interactions, and more. Viber Lenses Powered by Snap will offer AR-enabled video messaging and photos to Viber users for the first time.
Using Snap’s developer tools including Camera Kit, Creative Kit and Bitmoji, the Viber app will integrate AR Lenses, enable sharing to Snapchat, and bring customizable Bitmoji avatars to Viber. SAN FRANCISCO, JRakuten Viber, a global leader in cross-platform messaging and voice-based communication, will bring the magic of augmented reality (AR) Lenses to its app through a partnership with Snap Inc.
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